The Role
Same model as our B2B CMO role — but for a partner in the sports industry. You'll become their fractional CMO, own their marketing function, and lead their growth with a full execution team behind you.
Sports marketing is different. The timing, the emotion, the fan dynamics, the way brands connect to culture. You get that because you've worked in this world. You understand what makes it tick.
You'll be working with a company that operates in sports — could be a brand, a platform, a service, an organization. What matters is that you can translate strategy into growth in this specific context.
What You'll Actually Do
Own the marketing strategy for a sports industry partner — positioning, campaigns, channels, growth levers
Lead planning and execution with a full team behind you — you set direction, they build
Work directly with client leadership — you're their CMO, in the room for the conversations that matter
Understand the sports calendar, the fan dynamics, the cultural moments — and build marketing around them
Analyze performance, adjust quickly, and keep everyone focused on what actually moves the needle
Bring your sports knowledge to the wider Stubb team — share what works, what doesn't, and why sports is different
Who You Are
You know sports. You've worked in or around the sports industry. You understand the fans, the brands, the cycles, the culture. This isn't something you can learn from a brief.
You've led marketing. Owned a number, built a function, delivered results. Title doesn't matter — responsibility does.
You think like a marketer, not just a sports fan. You connect brand love to revenue. You understand that attention is only valuable if it converts to something.
You're fast and decisive. Sports moves fast. You need to keep up — quick decisions, quick pivots, quick execution.
You're a leader, not just a strategist. You can brief a team, give feedback, hold people accountable, and make everyone better.
You're excited about this. Not "I could do this" — "I've been waiting for this." If this role doesn't make you feel something, it's probably not for you.
What You Get
A rare role at the intersection of sports and marketing — full ownership of both
A real team behind you — you lead, they execute
Direct access to client leadership — no middle layers
Performance-based compensation — shared upside when we grow together
Flexibility in how you work — outcomes matter, not hours at a desk
A company that gets it — we're not a corporate agency, we're a team that actually likes working together
How to Apply
Tell us about your experience in sports marketing. What did you build? What did you learn? What would you do with full ownership of a sports brand's growth?
