2025
STRATEGY
GROWTH
BRAND
Overview
The client: Alt Parts is a B2C automotive marketplace, an AI-powered search engine that lets car owners and enthusiasts find the right part across 10,000+ marketplaces in under a minute, comparing original parts with cheaper compatible alternatives. The problem: A strong product idea in a market dominated by pay-to-rank listings and fragmented resellers, but no brand, no audience, and no go-to-market strategy. The founding team relied on Stubb from day one to take the product from zero to launch.
Challenge
Speed was everything. The product had to go to market as fast as possible, and immediately reach an audience that is notoriously hard to reach. There was no runway for a slow brand build: launch, traction, and audience had to happen in one motion.
Zero audience at launch - a brand-new D2C product with no existing community, traffic, or brand recognition to build on.
A low-trust category - automotive parts buyers are burned by sponsored listings and biased search results, so trust had to be the product’s core promise.
Approach
Results
200k unique product visitors
From a standing start, with zero paid media at launch - proof that the right go-to-market strategy can outperform ad budgets.
1.5M+ organic views on social
The viral content engine delivered, including single videos passing the million-view mark - and it kept compounding.
A product people return to
20% returning users in the MVP phase and 3 affiliate partnerships signed - early traction that turned attention into a business.
