2021-2023
When we started working with Sposter back in 2021, they had an MVP product with a few clients, but guys were ready to fight. They needed a complete application strategy and redesign, and we could not say no to that. We had an opportunity to completely reimagine what a social media management SaaS should look like. And oh man does one not waste a chance on that. Especially when the next round of funding is on the table.
Reinventing an already existing product is a little scary, but this was one of the most exciting and largest projects we had worked on at that time, here’s the challenging objectives we derived:
Prepare a full on industry analysis on similar tools
Structure and wireframe new product
Design concepts and build a product brand
Develop a design system and style guide
Prepare a working, clickable design prototype
Test and iterate the product with real users
Prepare product for responsive versions
Redesign
Product Strategy
Approach
We a assembled a 4 superstar team of a product strategist, two UI/UX designers, and a brand designer.
Our team took this product to another level:
Market Leader Position
We kicked our branding up a notch, making it unique and memorable with a minimal design that stands out from the competition. Our user-oriented approach ensures everything is clear and well-structured, creating a great experience.
Features that made the difference
As we revamped and redesigned the product, we realized users wanted more features and an easier way to get around. It became clear that a user-friendly interface was super important. Plus, users love getting reminders about their progress, which keeps them engaged and happy.
NEXT ROUND FUNDED!
The product that we reimagined opened the doors to new users, product growth, and eventually a series A investment.
