2023
Our client has developed Scope AI, the world’s first AI assistant designed to support transport operators with real-time data from their fleet. This technology allows operators to monitor their railcars and shipping containers, providing instant updates on cargo movement and safety status. They aimed to position Scope AI as a groundbreaking solution in the global transport sector and to enhance brand recognition as a leader in technology among competitors.
With this global product launch, the challenges were to:
Choose a distinctive and easily searchable name and positioning for the product.
Educate the global transportation sector about the latest AI solution available on the market.
Establish the company as a global leader in technology, standing out among competitors.
Associate the product with client’s brand and follow its brand guidelines.
Differentiation
Global Rollout
Perception
Approach
We took on a comprehensive project by joining CitizenM team and steered the IT infrastructure development until a “Globla Passport” launch.
The launch of Scope AI attracted extensive media coverage in both the US and EU, with the company being featured in top-tier publications.
Market Leader Position
The Scope AI has been ranked in the first page on Google Search. The site has received 5x more visitors compared to other product pages.
Global recognition
Scope AI has been mentioned in top tier media in US and EU. It received the ‘ChatGPT of Logistics’ association.
Tech leadership
Our client has been recognized for tech leadership - journalists were approaching C-suite for commentary in media and receiving invitations to commercial events.
