2021 - Currently
strategy
marketing
funding preperation
design
Overview
Nexxiot is transforming the global supply chain operations through advanced IoT sensors, gateways and data analytics. These solutions protect logistical assets such as railcars and shipping containers, while collecting real-time data from cargo movement across the world. Nexxiot was seeking to create a new brand positioning, improve reputation and secure market leadership in target segments.
Challenge
Rebrand the company without losing its recognition that has been build through years.
The new brand and positioning must differentiate the company on the global scale, represent company’s ambitions, improve its perception and increase valuation.
Brand Reputation
Brand Equity
Approach
We took on this challenge by creating internal brand office, that has been fully integrated within the organisation and reporting to C-level. Our responsibilities included:
Results
The results were nothing short of spectacular:
Market Leader Position
Nexxiot secured its place as a market leader in all target segments and is now considered in major industry’s parter selection processes.
Significant Growth
The company achieved remarkable growth of 500% in exposure across multiple brand channels.
Aspiring Brand Partnerships
A noticeable rise in top tier brand partnerships has further increase brand equity and perception.
Secured Significant Funding
Company’s C-level has secured a significant mid-eight-figure funding for company’s growth aspirations.
